Branding for Sustainable Cities and Buildings.
Member of Avoid Obvious Architects

BFDA

The future of Retail : BFDA

BFDA is a fashion accelerator in Brooklyn. It is located on the 7th floor of 630 Flushing Ave. Avoid Obvious worked with Deb Johnson and her BFDA team to establish a set of fund raising package. The package include design and render 7 spaces with BFDA. It was an amazing process to work with fashion designers and industrial designers to come up with a designer space they enjoyed. The relics from the Pfizer buildings not only gives the space a real industrial look, their idea to combine manufacturing, design and retail into the same hub is also revolutionary.

We believe an integrated space like this is the future of the fashion industry. It not only shortens the carbon footer by reducing the distance between end users and designers. This localized hub is also coherent to the maker movement with the ideas to turn everyone into a maker. When people are proud of what they make, they will less likely to throw away their products. It is overall more sustainable.

Our study on the Wanda Pavilion only shares the same ideas.

More images of the BFDA project is here.
Below is the publication on Green Beauty Magazine. Article by Amy DuFault.

Avoid Obvious, Brooklyn, Accelerator, Green beauty, BFDA, BF+DA, Pratt, 630 Flushing

BFDA - lobby

Avoid Obvious, Brooklyn, Accelerator, Green beauty, BFDA, BF+DA, Pratt, 630 Flushing

Avoid Obvious, Brooklyn, Accelerator, Green beauty, BFDA, BF+DA, Pratt, 630 Flushing

Avoid Obvious, Brooklyn, Accelerator, Green beauty, BFDA, BF+DA, Pratt, 630 Flushing

 

 

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