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Stella Tower

The Making of Stella Tower

Avoid Obvious worked on the real estate sales package for Stella Tower in 2013. Our job included exterior 3d modeling, drawing interpretation and 2d plan drawings. The project was our first 3d model with Art Deco Details. The final buildings looks more like a piece of jewelry than a building. The process of the conversion was inevitably manual. We had to trace a lot of details from the original hand drawings. The beauty of a hand drawing is that they left many details to be interpreted by the contractors. The process of modeling the tower in a way turns us into a contractor. We have to guess using our professional judgement what some of the elevation lines means in sections. It has a fun process to interpret Art Deco our ways and rebuilt a 3d crown. Below are three interesting facts we discovered.

Interesting fact #1: The buildings are filled with windows with 21 different sizes. It was an process in itself just to identify all types of windows. The unique sizes made the elevation rendering moreĀ amazing.

Interesting fact #2: The crown was built originally but demolished before the conversion. During the design process, the crown was misunderstood as a dome. Avoid Obvious interpreted some original hand drawing to discover that the crown was in fact a 4 sided panels with an open top. The hand drawing was also quite frizzy as a scan. It took us several days to remake what the original intent was.

Interesting fact #3: The apartment plans of the building are so unique. None of the 51 units repeats in size or shape. We had to write an automated script to convert some of the plans into a graphical plans. Interestingly, our buildings built with computers these days are more repetitive than buildings built with hand drawings. We definitely lost some art and craft to the computers.

Credit:

Avoid Obvious Team: Kristen Muller, Zakiya Dawkins, Chris Chang, Adrian Lo, Vicky Chan

More images on StellaTower.com

Developer: JDS Development Group

Original Architect: Ralph Thomas Walker, FAIA

Architect of Record: CetraRuddy

Avoid Obvious was hired by advertising agency The Seventh Art for this project.

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Avoid Obvious, Stella Tower, JDS, New York, Residence, Architecture, Art Deco, Walker tower,

Avoid Obvious, Stella Tower, JDS, New York, Residence, Architecture, Art Deco, Walker tower,

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