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The Importance of Hand Sketch

The Importance of Hand Sketch

Before we started generating 30 images and a 2 min fly through video for this Organic Highway. We generated hundreds of hand sketches to identify potential of each architecture and spaces. We assign value to each of them based on their importance to the overall story. We prioritized them based on their value and finished them one by one. The less important one received less details. We believe each view has to speak a unique quality. A repetitive story or clone-line image could be dull and would waste our valuable time in competition. That’s why we still believe hand sketch is the best way to visualize the entire story before digital production.

One good thing about hand sketches is that we won’t care about dimension and feasibility. We worked on the story and resolved technicality during digital drawings. We were able to crank out the entire story board in 2 days and split the workflow to 12 people. Hand sketches at the end became our tool of project management and control the outcome from 12 people working in 3 different time zones.

G107, Bao’an, Shenzhen, masterplan, city planning, sustainable, green, manufacturing, avoid obvious, tetra, architecture, planners, architects, aoarchitect, tetra-arch, connections, drone, highway, future, futuristic, carbon zero, carbon neutral, china, hong kong, pearl river delta, Baoan, autopilot, driverless, high speed, transit, multimodal, connections, sharing economy, co-working, shared, amenities, natural, nature, road, infrastructure, water cycle, water management, landscape, design, branding, engineering, marketing, drone-view, aerial, airport Photo 17-7-2016, 8 37 57 AM Photo 17-7-2016, 7 54 14 AM

G107, Bao’an, Shenzhen, masterplan, city planning, sustainable, green, manufacturing, avoid obvious, tetra, architecture, planners, architects, aoarchitect, tetra-arch, connections, drone, highway, future, futuristic, carbon zero, carbon neutral, china, hong kong, pearl river delta, Baoan, autopilot, driverless, high speed, transit, multimodal, connections, sharing economy, co-working, shared, amenities, natural, nature, road, infrastructure, water cycle, water management, landscape, design, branding, engineering, marketing, drone-view, aerial, airport