Avoid Obvious provided architectural design, branding and documentation for Exclue Flagship store.
EXCLUE “獨” is a women’s department store in casual luxury fashion in 21st century, China.
We are asked to design the first EXCLUE department store and EXCLUE Handbag store that reflects “NOW, WOMEN” in Chengdu, China.
Women in 21st century is free, intelligent, independent, comfortable, confident and unique. We think the most unique weapon in women is the SOFT + HARD combination and mixture of different emotion that makes NOW WOMEN success.