Branding for Sustainable Cities and Buildings.
Member of Avoid Obvious Architects

The Importance of Hand Sketch

G107, Bao’an, Shenzhen, masterplan, city planning, sustainable, green, manufacturing, avoid obvious, tetra, architecture, planners, architects, aoarchitect, tetra-arch, connections, drone, highway, future, futuristic, carbon zero, carbon neutral, china, hong kong, pearl river delta, Baoan, autopilot, driverless, high speed, transit, multimodal, connections, sharing economy, co-working, shared, amenities, natural, nature, road, infrastructure, water cycle, water management, landscape, design, branding, engineering, marketing, drone-view, aerial, airport

The Importance of Hand Sketch Before we started generating 30 images and a 2 min fly through video for this Organic Highway. We generated hundreds of hand sketches to identify potential of each architecture and spaces. We assign value to each of them based on their importance to… Read More

Stella Tower

Avoid Obvious, Stella Tower, JDS, New York, Residence, Architecture, Art Deco, Walker tower,

The Making of Stella Tower Avoid Obvious worked on the real estate sales package for Stella Tower in 2013. Our job included exterior 3d modeling, drawing interpretation and 2d plan drawings. The project was our first 3d model with Art Deco Details. The final buildings looks more like… Read More


Avoid Obvious, Brooklyn, Accelerator, Green beauty, BFDA, BF+DA, Pratt, 630 Flushing

The future of Retail : BFDA BFDA is a fashion accelerator in Brooklyn. It is located on the 7th floor of 630 Flushing Ave. Avoid Obvious worked with Deb Johnson and her BFDA team to establish a set of fund raising package. The package include design and render… Read More